Live Responsive Design
Responsive Web Design (RWD) allows for viewers to access web information regardless of their screen size, from computers, to tablets, and mobile devices. It provides the user with the best viewing experience while allowing the administrator to maintain multiple versions all at once.
Video in Email Campaigns
Your live audience is more likely to watch a video than read through a page of content. Video content is a great way to engage your audience, and provides an element of interactivity. Live user attention spans are quite short, so summarize your key points, allowing only the most relevant information to be viewed.
Simple Email Design
Consumers are more likely to view their emails on a smartphone or tablet, hence it is important to design for a simpler interface. Move away from skeuomorphism, complex design elements and long form copy, to a more simple, flat design with straightforward messaging and lots of visuals.
Single Page Scrolling
Since most live content is viewed through mobile, it makes sense that web design is moving towards single page sites rather than having multiple pages with lots of content. It creates an intuitive experience, making iteration easier, faster, and more effective while driving user interaction. Readers focus on target information rather than being distracted by multipage content.
Live Email Animation
Whether it is a video, GIF, or Cinemagraph, a few simple live animations can help transform a complicated concept into a easy to understand visual representation which provides engagement and response from your target audience. Keep your live animations minimal, creating eye-catching and customizable motion graphics that can be catered to each clients needs.