5 Tips To Help You Host The Perfect Live Experience!
A marketer’s nightmare is hosting an unsuccessful live experience. This could mean losing profit, not getting the brand awareness you wanted or not generating the target leads you benchmarked for the live experience. Let Limelight guide you to a successful live experience by following the tips below:
Be creative.
When it comes to the aesthetics of your activation or live experience such as the branding and display, be creative. The more creative and engaging your displays are, the more awareness it will bring to your brand. Some marketers believe that any publicity is good publicity, but that’s not always the case. While running a live experience, you want positive publicity because it reflects back to your brand and gains trust from your consumers.
If your brand is able to create a memorable and unique live experience for the customer, that person will leave your live experience as a brand ambassador. The likelihood of that person telling other people they know is very high. This will result with increased brand awareness and possibly an increase in sales.
Do your research.
When creating your activations or live experiences, you have to do some research. This research should be based on your designated location and the demographics of the people in that area.
Consider asking yourself these questions while doing your research:
- Does it make sense to have our activation here?
- What kind of people will attend?
- Are they the right audience for your brand?
- What can we do to ensure they have a memorable and unique experience?
- What goals and targets should be established to define success?
Once you establish and define those questions, you’ll be heading into the right direction for a successful activation.
Planning it out.
Make sure you’re giving yourself a good amount of time to plan. Depending on how big the activation is, sometimes giving yourself a year to plan maybe necessary. It’s better to have a team working with you to reduce missing any important steps in the planning process.
The earlier you can start planning, the better. You will have more time to correct any challenges that may arise throughout the planning process. Live experiences that have been put together last minute are more likely to have a negative outcome. This will leave you and your team to scrambling to find solutions. Plan ahead of time.
Give them something to talk about.
People love free stuff. Have your brand ambassadors give away branded products. Have people fill out surveys to get a branded swag or a promotional discount. Run contests to entice people to offer feedback and their information for a chance to win a prize. When your brand gives away free stuff or runs a contest, people are more likely offer their information and spread the word within their network.
Collect data.
Collecting consumer data will empower your marketing team with valuable insights! With this data, your marketing team can measure the success of your live experience, identify risks and opportunities to market to potential leads and new customers. Marketers will be able to measure ROI and define benchmarks for future marketing campaigns.