Decrease Digital Costs Using 5 Easy Steps
1. Make it Repeatable
Every client experience is unique, but the most unique experiences contain multiple repeatable elements. Building your experience in a repeatable and modular way is a great way to decrease digital costs and build a solid library of great templates that can be used for future engagements.
2. No Freelancers or Outsourcers.
Freelancers and outsourcers are a necessary and valued part of the marketing ecosystem. However, for purpose-filled, time-consuming, one-off projects, freelancers tend to get incredibly expensive as you also need to hire someone to manage the freelancers and outsourcers. It’s a huge cost that should really be avoided – both on the brand and agency side.
3. Make Sure Everything is Integrated
If your website doesn’t talk to your app, or your app doesn’t talk to your CRM, you’re going to incur both soft and hard costs. Hard costs can include transcription services, secure shipping and phone calls with agencies. A lack of integration can be very expensive, and it’s extremely important to design an integrated and holistic approach from the very beginning. This can also incur soft costs like data integrity and de-duping services as insurance for multiple transcriptions or data transfers. Decrease digital costs in the long term with strategic short term investment in great software tools.
4. Using Products to Decrease Digital Costs
If there are one-off pieces that exist, and they don’t have crazy functionality, this is the place for products or platforms. The suite of tools available today is immense and these tools can be integrated into your marketing or agency stack to cover the majority of your digital needs. Everything from website development and email deployment to tracking and mobile applications have software platforms to help you build your experience.
5. Stop Custom-coding for One-Offs
Minimizing the amount of net new software projects for short-lived campaigns or one-offs is extremely important. Every new development project eats into time and budget resources. It’s imperative to plan and run experiences in a way that digital component can be built on and repurposed instead of discarded for every new activation.