7 Things Every Event Website Needs
Creating a website dedicated to your event is a huge time saver and the best way to communicate information to attendees. Each event will have its own unique elements, but there are some things that every event website should include. Let’s talk about the top 7 here:
1. Agenda
A detailed agenda for your event is a must have for your website. This will help attendees plan their time at the event so that they can participate in sessions or activities in which they have the most interest.
2. Registration
The easier it is to register for your event, the more successful you will be. Providing an easy sign-up form on your website will allow prospective attendees to secure their registration and make payment, streamlining the sign-up activities for both of you. If you have regular events with repeat attendees, you may want to include a Profiles section to retain attendee information and make registrations even simpler.
3. Social Media
Providing ways for attendees to communicate via social media on your website not only helps to clarify information and provide responsive communications, but also helps to promote your event as information is shared. Post-show highlights can also be shared via your social media channels to keep the buzz going about your event.
4. Exhibitors
By providing a list of exhibitors, you’ll give your attendees a view of who will be presenting at the event so they can make time to engage with those appropriate for them. You can also open up sponsorship opportunities for exhibitors and allow them to sign up on your website.
5. Hotel & Transportation
Finding travel and accommodations can sometimes be a real headache surrounding event attendance, so providing suggestions will make registrants even more pleased about going to your event. If you are able to negotiate special hotel rates, that’s even better, and your attendees will appreciate your thoughtfulness.
6. Event Library
It’s nearly impossible to attend every activity at an event, so be sure to provide a library of videos, presentations, keynote speaker addresses, PR releases, etc. on your website for registrants to access after the show.
7. FAQs
When looking for information on an event, many people will zoom in on the FAQs in hopes that they won’t have to wade through lots of material on your site. It’s a good idea to include pertinent FAQs on agenda, speakers, sponsors, calendar, etc. for this reason.