This is part 2 of our quick how-to guide on improving digital experiential activations.
Step 3: Take a Cost Effective Approach with Digital Experiential Activations
Why aren't more agencies and brands using digital experiential for their experiential marketing? Custom digital development is extremely expensive. Especially if those digital assets are only going to be used for a single activation. However, there are methods and tools that actually make it remarkably affordable for agencies.
Advancing experiential technology has enabled all-in-one software solutions that make building these digital elements as easy as selecting colours, inserting copy and uploading creative. These software solutions also allow you to clone existing assets. Already built a local activation that you’d like to take national? No problem. Clone your original project as many times as needed to fill your national program and replace the creative to suit each individual location. Suddenly, your time and monetary resources are free to focus on strategy instead of the budget limitations and digital capabilities.
cost savings for annual platform subscription over traditional digital development
Step 4: Choose Flexible Technology
What do the most effective marketing agencies have in common? They're agile, make data-driven decisions and iterate. With new experiential software and adapted business processes, you can turn digital experiences around in as little as days. In addition, you can make changes instantly -- even if an event is in-progress. This allows you to ensure that any problems or mistakes can be updated or resolved before they impact your activation or client relationship.
increased engagement when making real-time changes to events
Finally, when you choose an experiential technology the key feature to ask about is the depth of personalization for unique consumer experiences. Here's an example of the diverse experiences you should be able to build from a single application:
