How To Generate Leads From Experiential Marketing

Sponsoring live experiences for brand affinity and goodwill is no longer good enough. Marketers need the valuable data from the consumers who engage with their brands. Marketers can then continue to target these consumers long after the live experience is over or send the info to retailers and representatives for immediate follow-up.

Information about consumers buying patterns, budgets and preferences help companies determine what leads to qualify. Deciding which key performance indicators(KPI) you need from your customers is easy, but how to obtain that information accurately is more difficult. People need a reason to give out their personal information. You need to create a unique give and take situation for you and your customers. Give a little, get a little. Your company gives the customers a unique, fun live experience. Your company gets the opportunity to generate leads.

Contests or rewarded surveys are a great way to engage consumers compensate them for their time. “Enter for a chance to win!” or “Answer survey and receive and instant offer!” Make sure that the questions asked are pointed and directed to what your company is looking for. Answering these questions should be an easy process for your customers. The last thing people want to do is to get frustrated by a lengthy, complicated questionnaire.

Selecting check boxes, sliding scales or dropdown menus allow people to answer quickly and keep the answers consistent while making the process painless. Questions can be tailored to your targets and could be changed for each crowd.

Surveys or contests can be delivered in kiosk form or in the hands of brand ambassadors. Each method has it’s own pros and cons. We live in a digital age and there are several digital tools that you can use to build your lead collection. Select one that works for you and make sure your leads are fed into your CRM or dashboard in real time. Remember, a lead is the hottest immediately after the lead is collected.