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When people have a memorable experience, they naturally want to tell others about it. . This is where the marriage of social media and experiential marketing can truly pay off. You need to learn how to use social media to catch that trend. The next time you host an event or experience, make it easy for attendees to share updates on their social media accounts. Amplify your branded content to get the most bang for your experiential marketing buck. We’ve put together an actionable list of steps for you to integrate great social campaigns into your live and experiential marketing activities. These 5 simple steps and crucial resources will help show how to use social media for live marketing:
Allstate created a fun concept that people wanted to engage with. The original idea made people feel like they were part of something bigger, which incentivized them to share with their friends on social media. Importantly, those photos included Allstate’s branding, and people shared them socially. That's how to use social media for live marketing.
When consumers share photos and other items from your live experience, your brand must follow that piece of content across the network. You need to embed your branding into everything that’s shared socially through:
Embedding your branding will extend the life of that content and raise awareness of your brand. It will strengthen the bond between your brand and the experience you’ve shared with that consumer and their social network. That's how to use social media for experiential marketing.
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Trendsmap is a navigational tool that allows you to look up the trending hashtags by location. This is fun and powerful for marketers because you can see how different locations are discussing different events online, and use that information to geo-target your messaging.
RiteTag is an amazing tool for a handful of reasons. The first is that it provides a list of trending hashtags on its site that you can use to take advantage of real-time marketing. Also check out their chrome extension for easy scheduling and posting.That's how to use social media for live marketing.
If you take a photo of a customer at your event, you can’t simply email them the photo and expect them to share it themselves. You need to make social sharing seamless. Include quick share buttons on your mobile/website/emails and make it easy for customers to share the content with their social networks in one click of a button.
Once you’ve made sharing seamless make sure that you offer sharing options at each point in the consumer journey. Put yourself in your customer's shoes, and look at the full spectrum of their social sharing journey—before, during, and after the event to boost results:
In short, it’s critical to incentivize engagement because you want people to share the content and experience socially. Some ways to incentivize engagement include:
When it comes to tracking experiential metrics, marketing departments are usually behind the digital marketing game. Let’s be clear: TRACKING IS ESSENTIAL. Putting extra effort into monitoring the results of your social campaign and how it’s connected to your live event allows you to gauge the success of any event. That way you’ll know how to improve it the next time around! That's how to use social media for live marketing.
Tracking also shows you the peak times for when people are on social channels, as well as when they’re using your hashtags. You’ll know when you should post your content so you can catch waves. Conversely, if you don't want to compete with a lot of traffic, look for the lulls in order to get your message out so that more people see and interact with it. You can also do the same thing with search results for certain keywords.
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
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