Challenge: 

Turn Brunch Events into Sales for Dealerships

To launch the all-new C-Class and brand new GLA, Mercedes-Benz Toronto Corporate Stores hosted Sunday brunches at their eight (8) dealerships. Mercedes-Benz was looking for a solution to ensure the events ran smoothly and seamlessly from the moment the first invite was sent, to the moment the dealer followed-up with the attendee post-event.

Solution:

An all-in-one digital platform, Limelight, executed a turnkey solution for these events.

Pre-Event

• Email invites were sent to Mercedes-Benz’s existing database.
• Recipients directed to a RSVP website which was designed, managed and hosted by Limelight.
• Recipients chose which of the eight (8) events they wanted to attend and then registerd.
• A triggered confirmation email was automatically sent with feature to add to calendar.
• Reminder emails sent to those who RSVP’d.

During Event

• Attendees checked-in on an iPad and were encouraged to opt-in for further communication and contest entry.
• Limelight Solution allowed for quick check-in – no waiting in line while a CSR searched for the guests name on a spreadsheet.
• Limelight provided test-drive registration on iPads, while capturing a photo of their license and a digital signature on a mandated waiver.
• Removed the traditional paper registrations and manual data entry.
• Limelight provided a social photo sharing feature in which guests had their photo sent to their email or uploaded directly to Facebook. 
• A Mercedes-Benz branded overlay was built into the photo to provide additional branding.

Post-Event

• Thank you emails were sent to everyone who attended the event.
• Data captured was securely provided to Mercedes-Benz to allow for future follow-up and analysis of event success.

Results:

• The event work flow was smoothly managed with all data captured in one place.
• All attendees were communicated with and placed in
• Mercedes-Benz sales funnel.
• Data was sorted by various categories to best fit dealers needs.
• Customers were engaged and there was a 26% increase in sales volume over similar events.