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Consumers no longer want to be advertised to. In fact, they’ve found several ways to tune advertisements out. Consumers have a desire to learn, explore, look, touch and feel things, and ultimately have an exceptional experience with your brand.
Events play a big role in experiential marketing because they leave a lasting, brand-focused impression on consumers.
Bizzabo surveyed over 400 mid to senior-level marketers about the state of event marketing. You can see the results in the infographic below:
- Most event marketers believe that events are the single most effective marketing channel (31%) over digital advertising, email marketing and content marketing. (Tweet this!)
- The majority of event marketers plan on investing more in live events in the future both in budget (63%) and number of events (63%). (Tweet this!)
- An overwhelming majority of C-Suite executives (87%) believe in the power of live events and plan on investing in them more in the future. (Tweet this!)
- An overwhelming majority of event marketers (86%) believe that technology can have a major positive impact on the success of their events. (Tweet this!)
Interested in leveraging tech to improve the effectiveness of your event marketing? Check out our latest ebook What Is Live Marketing Automation.