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The ROI Of Experiential Marketing: Trends And Figures [Infographic]

In today’s marketing landscape, brands are feverishly looking for ways to break through the noise of digital touchpoints that consumers constantly face.

This is where experiential marketing comes in handy. It drives consumers to directly engage with your brand in a more interactive, memorable and immersive way. As described in the visual below, 98% of consumers are more inclined to purchase after a live experience and will spread the word to an average of 17 other people.

Watch our latest webinar, "Event & Experiential Trends in 2018: What Consumer  Experts Are Saying," and learn what major brands are doing to drive engagement  and lift sales.

With insights from the Content Marketing Institute, MarketingProfs and Mosaic, this infographic outlines empirical data on ROI, strategies and trends in the experiential space.

  • 98% of consumers are more inclined to make a purchase after an experience (Tweet this stat!)
  • 65% of marketers see direct sales boosts from experiential marketing (Tweet this stat!)
  • Those who undergo a live brand experience tell an average of 17 other people (Tweet this stat!)
  • Event and experiential marketing represent 21% of B2B marketing budgets (Tweet this stat!)


Infographic of the value and state of experiential marketing

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