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In today’s marketing landscape, brands are feverishly looking for ways to break through the noise of digital touchpoints that consumers constantly face.
This is where experiential marketing comes in handy. It drives consumers to directly engage with your brand in a more interactive, memorable and immersive way. As described in the visual below, 98% of consumers are more inclined to purchase after a live experience and will spread the word to an average of 17 other people.
With insights from the Content Marketing Institute, MarketingProfs and Mosaic, this infographic outlines empirical data on ROI, strategies and trends in the experiential space.
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