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Increasing engagements, social media impressions and number of users are three important benchmarks to measure your experiential marketing efforts. However, with the rise of tech, marketers can move beyond this and actually tie sales back to their experiential, event, or in-person campaign to determine ROI.
Using metadata from thousands of activations for Fortune 500 companies across industries and event types, as well as industry benchmarks from Mosaic, Salesforce and HubSpot, we’ve compiled 8 steps you need measure the impact of any campaign.