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Analytics, Measurement & ROI

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7 Min Read

How to Double Your Experiential Marketing ROI Using Data

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Live & XM Marketing

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Beyond Experiential Marketing Technology: People for Success

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Live & XM Marketing

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| 10 Min Read

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

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Automotive

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| 8 Min Read

AutoMobility LA: Selling Cars Is No Longer Enough

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Financial Services

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| 12 Min Read

Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

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Live & XM Marketing

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| 4 Min Read

Data Is the Golden Ticket to Personalization in Experiential Marketing

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Agency

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| 7 Min Read

How to Empower Your Experiential Agency Partners with Software

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Analytics Measurement Roi

Analytics Measurement Roi

How to Double Your Experiential Marketing ROI Using Data

What's new in experiential marketing? The latest research suggests that some brands are losing out on ROI because of poor marketing choices. Don't fall into this trap. You can improve ROI this spring ...

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Analytics Measurement Roi

Your Experiential Marketing Tech Stack, Explained

So you've just created the ultimate experiential event. You've booked the venue, updated your social media pages and sent out hundreds of invitations.

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Analytics Measurement Roi

How Top Brands Use Actionable Metrics To Gather Data On Customer Behavior

Still wasting your time with vanity metrics? Analytics like page views, registered users and downloads are useless — they tell you very little, if nothing, about your marketing campaigns. ...

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Analytics Measurement Roi

Re-Engineering the Sponsorship ROI Process Using Marketing Analytics

Marketing executives in the financial sector are overhauling their sponsorship evaluation activities — and for good reason. Re-engineering your ROI processes provides you with deeper marketing ...

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Analytics Measurement Roi

The Ultimate Guide to Activating Sponsorships for Experiential Marketing

How much does event marketing cost, really? Well, it isn't cheap. You need to hire sales reps, signage, screens. You need to pay photographers and promoters. You need to organize and manage and ...

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Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand