The Ultimate Guide to In-Person Marketing Events
Marketers, what was the last great event you...
How much does event marketing cost, really? Well, it isn't cheap. You need to hire sales reps,...
So you want to measure the ROI of your experiential campaigns? It might be harder than you think.
Conversions, click-throughs, customer surveys -- marketers have more passive and active data at...
It's impossible to measure event ROI, right? Wrong. Now, there are a whole host of metrics that...