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Analytics, Measurement & ROI

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How to Double Your Experiential Marketing ROI Using Data

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Live & XM Marketing

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Beyond Experiential Marketing Technology: People for Success

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Live & XM Marketing

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| 10 Min Read

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

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Automotive

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| 8 Min Read

AutoMobility LA: Selling Cars Is No Longer Enough

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Financial Services

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| 12 Min Read

Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

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Live & XM Marketing

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| 4 Min Read

Data Is the Golden Ticket to Personalization in Experiential Marketing

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Agency

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How to Empower Your Experiential Agency Partners with Software

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Strategy

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6 Ways to Make Your Brand Activations GDPR Compliant

With its heavy focus on digital activity, it’s easy to forget that GDPR also impacts real-world data collection. For most experiential marketers, this requires a new layer of consideration to ensure ...

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Strategy

The Car Buying Process: Top Frustrations Consumers Face [Infographic]

For OEMs, understanding a consumer's car buying process is the foundation for crafting a compelling, connected and personalized live marketing strategy.

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Strategy

Consumer Experts Reveal Today's Biggest Experiential Trends for C-Level Executives

What data sources do C-level executives use to track events? Which ones are the most effective? What are the experiential trends for using data to improve live experiences? Two consumer experts ...

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Strategy

New Research Reveals 6 Ways to Boost Brand Love [Roundup]

Ever wondered why the world's top brands are so loved? There's science behind it, according to brand-new research. Media company Oath got 150,000 consumers in 13 countries to reveal why they swoon ...

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Strategy

Why Impressions Won't Cut It Anymore: The Importance of Active Data Capture for Live Marketing

Conversions, click-throughs, customer surveys -- marketers have more passive and active data at their fingertips than at any point in history. In fact, 90 percent of all the data in the world has ...

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Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand