Contact Us

The Experiential Marketing Hub

Categories

Automotive

Live & XM Marketing

editor

 |

10 Min Read

The Psychology Of Luxury Car Buyers: 7 Considerations

Editors' Picks

Automotive

Live & XM Marketing

editor

| 10 Min Read

The Psychology Of Luxury Car Buyers: 7 Considerations

Read More

Live & XM Marketing

editor

| 7 Min Read

Beyond Experiential Marketing Technology: People for Success

Read More

Live & XM Marketing

editor

| 10 Min Read

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

Read More

Popular Content

Financial Services

popular

| 12 Min Read

Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

Read More

Live & XM Marketing

popular

| 4 Min Read

Data Is the Golden Ticket to Personalization in Experiential Marketing

Read More

Agency

popular

| 7 Min Read

How to Empower Your Experiential Agency Partners with Software

Read More

Strategy

Strategy

6 Ways to Make Your Brand Activations GDPR Compliant

With its heavy focus on digital activity, it’s easy to forget that GDPR also impacts real-world data collection. For most experiential marketers, this requires a new layer of consideration to ensure ...

Read More

Strategy

The Car Buying Process: Top Frustrations Consumers Face [Infographic]

For OEMs, understanding a consumer's car buying process is the foundation for crafting a compelling, connected and personalized live marketing strategy.

Read More

Strategy

Consumer Experts Reveal Today's Biggest Experiential Trends for C-Level Executives

What data sources do C-level executives use to track events? Which ones are the most effective? What are the experiential trends for using data to improve live experiences? Two consumer experts ...

Read More

Strategy

New Research Reveals 6 Ways to Boost Brand Love [Roundup]

Ever wondered why the world's top brands are so loved? There's science behind it, according to brand-new research. Media company Oath got 150,000 consumers in 13 countries to reveal why they swoon ...

Read More

Strategy

Why Impressions Won't Cut It Anymore: The Importance of Active Data Capture for Live Marketing

Conversions, click-throughs, customer surveys -- marketers have more passive and active data at their fingertips than at any point in history. In fact, 90 percent of all the data in the world has ...

Read More
Free Live Marketing Resources Learn More

Subscribe for Updates

Next
Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand