The 3 Benefits of a Silent Salesperson

Using a silent salesperson at your event or in your store can have its benefits. It’s an ideal digital tool, which consists typically of an iPad embedded in a kiosk creating a digital display unit for consumers to interact with.

There are some clear benefits to using these:

Product Information

A silent salesperson provides a digital resource for mass product information available in one place. Most silent sales people provide product details, such as: product specs, warranties, costing and much more. They can also house galleries of product images. This is all at the consumer’s fingertips and allows them to have control over what information to seek out. In some cases, the silent salesperson can provide more information than an actual salesperson.

Data Collection

A silent salesperson can provide a platform for data collection. In the same digital display unit that offers product information, consumers can provide their personal information if they have interest in the product or would like a follow-up or more information on the product. The consumer typically does not find this as invasive as they would if someone were asking for their information face to face. The kiosk is a great way for a brand to build a database.

Cost Savings

Consider a silent salesperson as another type of employee. The costs are low and the resource is available at all times. Once it is set-up, there are very minimal costs to running and maintaining the kiosk. This saves hourly costs but also frees up a salesperson to spend time with a qualified lead rather than with someone just seeking out product information. In addition, a silent salesperson can cut printing costs as less informational print material is needed.