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Analytics, Measurement & ROI

Consumer Experience

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7 Min Read

From Online to Offline: Maximizing ROI Along the Consumer Journey

Editors' Picks

Live & XM Marketing

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| 7 Min Read

Beyond Experiential Marketing Technology: People for Success

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Live & XM Marketing

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| 10 Min Read

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

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Automotive

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| 8 Min Read

AutoMobility LA: Selling Cars Is No Longer Enough

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Popular Content

Financial Services

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| 12 Min Read

Top Challenges In Sponsorship Marketing And How 3 Fortune 500 Leaders Overcame Them

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Live & XM Marketing

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| 4 Min Read

Data Is the Golden Ticket to Personalization in Experiential Marketing

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Agency

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| 7 Min Read

How to Empower Your Experiential Agency Partners with Software

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Agency

Agency

How to Empower Your Experiential Agency Partners with Software

Your experiential agency partners are delivering sub-par data because they don't have the right processes, systems or tech in place. Sound familiar?

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Agency

What Do Marketers Look for In An Agency? [Infographic]

It's safe to say marketers and agencies are no longer in the honey moon phase. At least when it comes to traditional marketing, there has been 10 percent less business in 2017 than the previous year. ...

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Agency

Traditional Marketing Agencies Fight to Survive. How Does This Impact Experiential? [Roundup]

Trade show season is just around the corner, and brands will introduce innovative experiences at these live events. Plus, more companies will incorporate experiential into their marketing strategies ...

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Agency

What All Event Marketers Should Know About VR And Other Immersive Tech

Experiential is becoming a virtual reality for brands who crave innovative, immersive customer experiences. This type of marketing already reaches customers who longer respond to traditional ads, and ...

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Agency

Best Practices in Managing Digital Agencies for a Better Customer Experience

The age of marketing generalists is over. The modern marketing leader must build a solid working relationship with a host of specialists and subject matter experts in fields like social sentiment ...

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Drive Bottom-Line Results Without effective data capture, your company could be lagging behind. Watch our webinar, “Event & Experiential Trends in 2018: What Consumer Experts Are Saying,” and learn what major brands are doing to drive engagement and lift sales. Watch On-Demand